FutureFriday with Pippa&Jean:

09 Nov 2018

FutureFriday with Pippa&Jean: teleshopping thought over again

In our #FutureFriday series we regularly introduce start-ups who want to change the future with their ideas. This time Gerald Heydenreich, founder & CEO of Pippa&Jean, talks about direct sales in the online and offline world.


 1. In a nutshell: what does Pippa&Jean do?

Pippa&Jean is a social selling community that enables women to sell jewellery, handbags and lifestyle items from our label through their own online shop and at style parties. They participate in the turnover between 25 and 35 percent. They can build, train and manage their own teams and in turn participate in their sales.
We have also recently started offering ORYZ, a B2B2C software platform we developed for social selling.

2. What about Pippa&Jean is forward-looking?

Pippa&Jean combines the best of the offline and online worlds. The customers have a real shopping experience, get to know the products in a familiar setting and can try them out to their heart's content. In contrast to conventional direct sales, we have focused strongly from the outset on the technological “empowerment” of our style coaches with their own technology. Recently, the style coaches have also been selling at so-called online style parties, a kind of teleshopping on Facebook.

3. How exactly does this work?

Every style coach receives his own online shop and a share of the turnover. With the Online Style Party Manager he streams live on Facebook into corresponding groups. Customers can shop in the shop immediately. Some of our style coaches generate significant sales via this online channel alone. Meanwhile also other companies use this form of selling. At www.atmyhome.com, the Belgian underwear manufacturer Van De Velde offers its Primadonna and Marie Jo brands via our ORYZ platform.

4. Pippa&Jean is a company founded and based in Frankfurt – what do you appreciate most about this location?

Frankfurt is ideal for us because of its location. Since we are always present throughout Germany, the central location allows us to reach our destinations quickly. In addition, of course, there is a large pool of highly qualified employees and good connections to the whole world via the airport.

5. How do you think the Frankfurt Rhine-Main start-up region needs to change in order to attract even more start-ups and investors?

A lot has happened on the scene in recent years. But I believe that politicians in Frankfurt are called upon to motivate companies to invest in the location. Why, for example, is Siemens building its innovation campus in Berlin and not in Frankfurt? Companies could be attracted with tax breaks or building land. There is a lack of strong will in the region to really take care of this issue.

6. How do you plan to attract future talent to Pippa&Jean and bring them to Frankfurt?

Interestingly enough, due to the still small number of interesting start-ups in and around Frankfurt, we have few problems finding qualified personnel. People who want to work in young, agile companies are consciously looking for these companies in a region. However, we can hire fewer employees than we want due to the relatively high wage level here. It is still relatively difficult to attract employees from outside the region. Unfortunately, Frankfurt is still struggling with its image.

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